Professional programme

From an idea
to an exhibition.

An artist imagines. A space takes shape. There are audiences still to reach. Bringing them together takes someone who can give the project the means to come to life.

Your project
A group plans a cultural project using drawings and documents

Arts Project Administration

Programming an exhibition, running a venue, shaping a cultural season: artistic ideas and management decisions develop together. You choose works, but also a budget, a timetable and a way to welcome visitors. This programme invites you to hold these strands together without losing what makes the project distinctive.

Your experience is the starting point

You may work in a cultural organisation, already support artists or be developing a project of your own. You may also be moving from another profession. Your experience of organisation, audiences or teams becomes a foundation for this next stage of your practice.

The project you will develop

Imagine a group exhibition in a cultural venue. You build the proposal that would make its case: artistic vision, selection of works, budget, organisation, fundraising and visitor welcome. Each element addresses a practical question about how the exhibition could happen.

From a project to professional practice.

Each stage begins with a practical question. You research, make decisions and develop the tools to put them into practice.

Shaping an artistic programme

Why bring these artists together, in this place, for these audiences? You articulate an artistic vision, explore the local context and consider what the venue can support. Interpretation and audience engagement form part of the project from the outset.

You will develop

An artistic statement, a feasibility study and a prototype audience engagement activity to test with participants.

Funding and administration

Transporting the works costs more than expected. A source of support remains uncertain. You compare budgets, prepare a case for funders and turn a proposed collaboration into clearly understood commitments.

You will develop

A budget, a fundraising plan, an administrative file and a simulated partnership agreement.

Building an audience

How does someone first hear about an exhibition, then decide to visit? You map the visitor or buyer journey and test messages, communication materials and a promotional schedule.

You will develop

An audience development strategy, an editorial calendar and a framework for tracking results.

Managing production

As opening day approaches, artists, suppliers and the visitor services team need to move forward together. You allocate responsibilities, anticipate possible delays and prepare the decisions needed to keep the project on schedule.

You will develop

A production plan, an allocation of responsibilities, a risk register and an evaluation framework.

Caring for a collection

A work arrives with a history and requirements for its display. You document a group of works, consider their value and plan their journey from the lender to the exhibition and back again.

You will develop

A documented catalogue, a reasoned valuation and a record of artwork movements.

An artistic vision to defend. Decisions to explain.

Your proposal takes shape as the questions become more specific. Case studies and practical exercises give you the opportunity to revisit a decision before committing to it.

Keeping the whole project in view

A change to the programme can affect the budget, communication and visitor experience. You learn to review the project as a whole, update the documents and keep a record of decisions.

Finding the right words

You present your proposal, respond to objections and explain the resources it needs. The aim is to make the artistic ambition clear to the people who could help realise it.

Careers that bring projects to life.

These practices run through arts administration, programming and cultural development: preparing decisions, bringing the right people together and helping a work reach its audience.

  • Arts and cultural projects administrator
  • Cultural project manager
  • Programme manager
  • Cultural development manager

The roles and responsibilities open to you also depend on your experience and the requirements of individual employers.